Power and Soul  

Revolutionizing fun on the water. Empowered by a passion for innovation, we create exceptional value and experiences that enrich the lives of our customers.

Spirit of Challenge  

The founder of Yamaha Motor Co., Ltd., Genichi Kawakami, set a clear standard for Yamaha brand engineering and manufacturing when he said, “It isn’t a product if it isn’t world class.” So 60 years later, Yamaha continues its endeavors to create diverse values through products and services, and we promise to keep delivering excellence in order to create a more fulfilling life for people all over the world.

Originality in innovation 

Our principles are founded on a continuing desire to produce value that moves people, and are based on the evolving wants and needs of our customers. We strive to build a corporate culture that encourages enterprise, innovation and creativity. Our corporate mission of being a “Kando Creating Company” is an expression of our desire to offer our customers around the world products and services that bring joy and unexpected exhilaration that enriches their lives with new fulfillment.